The longest running and largest board sports and beach/resort lifestyle tradeshow in the world.


9,500+store fronts


Upcoming Shows

Surf Expo Tradeshow
 September 8-10, 2016
Demo Day September 7, 2016

Thur & Fri: 9 am - 6 pm
Saturday: 9 am - 4 pm
Orange County Convention Center
9899 International Drive
Orlando, Florida 32819

Surf Expo is produced in January and September in Orlando, Florida and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The show features approximately 2,500 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. Average buyer and exhibitor turnout exceeds 26,000 attendees including retailers, exhibitors and media per show.  The September 2016 Surf Expo will be held September 8-10, 2016, with Board Demo Day on September 7. The January 2017 show will take place January 26-28, 2017.  Surf Expo is a TRADE ONLY EVENT and is not open to the public.

No matter what the market category, Surf Expo is your one-stop marketplace for the latest product and hottest trends.


Show Awards

Fastest 50
2015 Fastest 50 Growing for Exhibitors
2014 Fastest 50 Growing for Attendance
2013 Fastest 50 Growing for Attendance, Exhibitors & NSF
2012 Fastest 50 by Net Square Feet of Exhibit Space "NSF"
2015 Top 25 Fastest-Growing Shows for Attendance
2014 Fastest Growing Attendance
2013 Top 25 Fastest-Growing Show for Attendance


*Surf Expo is a trade only event.

SHOW Categories


It’s the category that launched Surf Expo, the surfing industry’s oldest and largest tradeshow. Features boards, sunglasses & sun protection products, boardshorts, juniors, footwear and fins. You’ll also find dive fins, masks, spearguns, dive specific wetsuits and underwater photography equipment.


September Surf Expo is THE marketplace for wakeboards and water skis as well as the growing wakesurf category. You’ll also find bindings, gear including clothing, helmets and wetsuits, inflatables, pumps, and other related accessories. Plus boats and jet skis, towers, pylons, racks, speakers, lights, and biminis. The Wake category is held at the September shows only.

& Canoe

Surf Expo welcomes Kayak & Canoe as the newest addition to the paddlesports lineup. Whether you use a double-bladed paddle or single you will find the top brands here in September. Your search is over for that new crossover category, or if you need to boost the selection at your shop check out the PFD’s, helmets racks and accessories as well.


The largest growing watersport in the country for oceans, river and lakes. Stand Up Paddleboards are also the perfect tool for fitness and yoga junkies. Features the boards, paddles and fins, plus accessories, racks and training videos.


Sidewalk surfing and shredding the concrete wave. Skate at Surf Expo includes completes, long and shortboard decks, cruisers, trucks, wheels, protective gear and accessories along with apparel.


Surf Expo is the retailers’ resource for all wind-related boarding. Features kites, boards, sails, booms, masts, harnesses, bindings and related accessories. The Wind category is held at the September shows only.


With the largest collection of swimwear exhibits in the country, you’ll find the latest juniors, missy, children's and contemporary styles. The largest collection of swim lines at the largest water-related event in the country.


Offering high fashion and contemporary lines that include resort wear, preppy patterns and sexy sundresses; high-end apparel, footwear and accessories make up this juried category.


This category offers everything a vacationing consumer wants. It’s the most comprehensive collection in the resort tradeshow industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels & footwear, plus premiums and souvenirs, mementos and custom merchandise.

Coastal Gift

From hammocks to tabletop and everything in between; enjoy nicer gift items with a coastal flair.


A mix of products and accessories that complement or enhance an active water lifestyle; ranging from apparel, to fitness products and accessories. The performance category includes training aides, yoga, consumables and post performance fashions.