Surf Expo Registration

Surf Expo is a Trade Only event featuring more than 2,600 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. 

Buyer Registration

First Time Stores/Buyers

You'll need to set up your store, then yourself and/or other buyers who wish to attend. Please submit any 2 of the following credentials to be considered for approval.

What you'll need to set up your STORE
(submit any 2):
  • Copy of a valid Retail Business License or Certificate of Resale
  • Copy of your Federal Tax ID
  • Two (2) recent invoices for products/ merchandise similar to that exhibited at Surf Expo
  • Website available (valid and in working order, not “parked” or “under construction”) for online retailers
What you'll need to register FIRST TIME BUYERS (submit any 2):
  • A government-issued photo ID (driver's license, passport, etc.)
  • Personal business card for the Attending Company/ Store
  • Copy of a recent paycheck stub or W-2 for each prospective attendee
  • After your company is set up you can register your buyers
Register Now

Returning Stores/Buyers

If you are a Veteran/Returning Buyer who has attended Surf Expo between September 2013 and September 2015 your information is likely in our system, and you will need to register for the show and create a new password. You do not need to resubmit your documentation. If you wish to bring additional buyers who have not previously attended Surf Expo, documentation and ID will be required (see "FIRST TIME BUYERS to the left). If your most recent Surf Expo attended was in January 2013 or prior, you must be approved and will be asked to upload documentation.
Buyers' Guest/Team Rider Fee : first  free, others $30 each, maximum of 4 total.
Missing Badge Fee : $50

Register Now 


Emerald Expositions reserves the right to accept, reject or prohibit registration for or attendance at its events at any time for any reason.

Registration FAQs

For more information about Surf Expo's Registration policies, including information on Minors, guests and working media Click Here.


Q. What are the dates of your upcoming shows?
A.  September 8-10, 2016 

Q. What are the show hours for September 2016?

Thursday, September 8, 9 am - 6 pm
Friday, September 9, 9 am - 6 pm
Saturday, September 10,  9 am - 4 pm

Q. I have attended Surf Expo in the past. Do I have to register all of my Company data again?
A. Although you must "register" your attendees for each show, no, you don't have to enter your company data again.

Q. I would like to attend Surf Expo for the first time. What credentials do I need?
A. Stores need to supply a valid Federal Tax ID, a copy of a valid  Retail Business License or Certificate of Resale and two recent invoices for products merchandise similar to that exhibited at Surf Expo as well as a valid website URL. First time attendees (buyers) need to show government-issued photo ID (driver's license, passport), a business card for the Attending Company store and a copy of a recent paycheck stub or W-2 for each prospective attendee.

Q. I am an approved store owner and would like to bring a guest, what do I need to do?
A. Buyers' guest fee is $30 and all buyer guests must register onsite along with the main store contact.

Q. Can I bring a minor into the show?
A. Minors are allowed to attend Surf Expo only under specific circumstances. Please click here for a full explanation of our minor policy.

Q. Is childcare available at the show?
A. No. Quality childcare nearby the convention center is available from providers recommended by the Orange County Visitors' Bureau. Strollers are not permitted on the show floor at Surf Expo.

Q. I'm traveling internationally to Surf Expo, where can I request an invitation request for an international visa?
A. After completing the regular registration process, you will have the opportunity to complete the Invitation Request for International Visa for a letter from Surf Expo in support of your participation in our show. 

Emerald Expositions reserves the right to accept, reject or prohibit registration for or attendance at its events at any time for any reason.

Minor Policy

No one under the age of 16 is allowed at Surf Expo.

However, the show does recognize certain situations and can make some exceptions to this rule.

Exception #1
Shop owner’s children. We realize that many small shops are family run stores. The children will someday own & run the business. You may request a badge for those children who are aged 12 -15 years old.

Exception #2
Nursing Mother.
If the owner of the shop is a nursing mother and the child is less than one year old, a request may be made.

Exception #3
Medical reason. In certain situations a badge may be granted.

Buyer Minor exception requests can be submitted anytime, but must be received no later than December 28, 2015. Requests made after this will not be accepted, nor will any on-site requests be granted. To submit a request for an exception to the policy click here.

No Strollers are allowed on the show floor.

If, for any reason, the child must be removed from the show floor, any associated costs will be the sole responsibility of the parent, guardian, or exhibitor.

Buyer Guest Policy: There are no Minor Buyer Guests.

Media Guest Policy: There are no Minor Media Guests. 

Industry Guest Policy: There are no Minor Industry Guests.

Buyer Relations

Steven Fish Fisher Surf Expo Buyer Relations

Steven Fisher

Sr. Buyer Relations Manager

Kathy Wilkie Surf Expo Buyer Relations

Kathy Wilkie

Buyer Relations Manager

Resort, Swim, Boutique, Gift & Souvenir